Audiences from events you already track
Define behavioral segments — viewed pricing twice, never completed onboarding — and sync them to your ad platforms in under an hour. No SQL. No tickets to your data team.
The events are there. Using them isn't.
You know which users viewed pricing twice without upgrading. You know who started onboarding and never hit step three. That behavioral data sits in your warehouse, fully tracked, completely inaccessible. Getting it into an ad platform requires a SQL export, a scheduled job, and at least two weeks in the data engineering queue.
Events in your warehouse
viewed_pricing, trial_started, payment_failed, connected_integration — all sitting in BigQuery or Snowflake, waiting to be useful.
A 3-week engineering queue
Turning those events into a live ad audience requires SQL, a warehouse export, an ETL job, and at least two data engineering tickets.
Ad spend going to the wrong people
While you wait, you're retargeting users who already converted, and missing high-intent users who need a nudge today.
Event to audience in three steps
Segmentloom reads the events your engineers already instrument. You set conditions in plain language — no SQL, no ETL job. The audience syncs to your destinations on your schedule and recalculates automatically as behavior changes.
signed_up
payment_failed
No SQL required
Plain-language conditions
LinkedIn, Email
Updates automatically
The audience layer your growth team actually controls
Segmentloom is not a full CDP. It does one thing: turn your behavioral event stream into actionable, synced audiences — without putting a data engineer in the workflow.
Behavioral Rules
Stack conditions with AND/OR logic: event frequency thresholds, property matches, boolean trait states, lookback windows from 7 to 90 days. No SQL.
Identity Resolution
Pre-signup anonymous_id events stitch to the user_id profile at identification. Cross-device events merge under one profile when the same email appears.
Destination Sync
Push audiences to paid ad platforms, email tools, CRM systems, and data warehouses. Delta updates on each sync cycle — only changed profiles are pushed.
Dynamic Cohort Updates
Audiences recalculate on your chosen cadence — daily or hourly. Users enter and exit automatically as their event history changes.
Event Explorer
Browse your full event stream before you build. Search by event name, property value, or user. Know what's trackable before you commit to a rule.
SQL-Free Interface
Growth and marketing teams build, modify, and preview audiences without touching a query editor or filing a data ticket.
Three workflows that used to take a sprint
Each starts with events you already track. You configure the behavioral conditions, preview the matching profile count, and push to your destination — same day, no ticket required.
Retargeting
Build audiences from high-intent signals — viewed pricing multiple times, started trial but didn't convert. Sync to paid channels in under an hour.
See the workflowSuppression
Exclude existing customers and recent converters from paid campaigns. Stop burning budget on people who already said yes.
See the workflowOnboarding Nudge
Find users stuck mid-onboarding using the exact events that show where they dropped off. Re-engage with contextual messaging.
See the workflowThis is what a suppression audience looks like in Segmentloom
Define your exclusion conditions from trait data and event history. Preview the profile count. Sync to Google Ads and Meta as an exclusion list — updated daily, no re-export, no ticket.
Build your first audience Explore the platformFrom the teams using it
"We were running the same retargeting audience for six months because updating it required a data engineering sprint. With Segmentloom, I rebuilt it in 20 minutes and it updates itself. Our ROAS on that campaign went up immediately."
"I'm the only data person at a 65-person company. Every audience request used to come through me — a suppression list update could sit in my queue for three weeks. Now the growth team builds and syncs their own audiences. I work on the actual data infrastructure."
Build your first audience in 30 minutes
The events are already in your warehouse. Segmentloom connects, reads your event schema, and has you configuring your first behavioral audience in one session. Request access and we'll onboard you personally.
Invite-only beta. We'll reach out within 24 hours.