Re-engage users whose onboarding_step_completed = 2 but never fired step 3
Your email drip doesn't know which step they stopped at. Your event stream does. Segmentloom builds a cohort from onboarding step events and syncs it to your email platform — so your message can address exactly what they haven't done yet.
Build this audience
Your email tool knows who signed up. It doesn't know where they stopped.
Email platforms see sign-up events. They don't have visibility into product events — which onboarding step fired, whether a user connected an integration, whether they hit the activation moment. So your onboarding sequences treat a user who completed two of four steps the same as one who just registered. Both get the generic "get started" email.
The behavioral signal you need is in your product event stream. Segmentloom reads onboarding_step_completed, connected_integration, last_seen_days_ago and builds the cohort of exactly the users who are close but stuck — then syncs them to your email platform so you can message them specifically.
Stuck-in-onboarding audience from step events
Contextual messaging, not generic drip
Message can reference what they actually did
You know they completed step two. You know they haven't connected an integration. That context makes a meaningful difference in what you say — and it's only possible if your email platform knows the behavioral state.
Users exit the cohort automatically
When a user fires the step 3 completion event, they exit the audience. Your email platform stops sending them the nudge automatically — no list maintenance, no manual removes.
Activation rate becomes measurable
Compare the activation rate for users who received behavioral onboarding nudges against users who went through your generic drip. The difference is the value of knowing which step they stopped at.
Reach stuck users before they churn
Your events already show who's stuck. Request access and we'll help you build this audience on your own data.