Destinations your audiences sync to. Sources your events come from.
Segmentloom connects to your existing event sources — JS snippet, server API, or warehouse connector — and pushes computed behavioral audiences to your ad platforms, email tools, and CRM on a daily or hourly schedule. No pipeline code to maintain.
Sync destinations
Segmentloom manages the API contracts for each destination — including the Customer Match format for Google Ads, Custom Audiences for Meta, and Matched Audiences for LinkedIn. Your growth team configures conditions and chooses the schedule. We handle what's underneath.
Paid Advertising
Email & CRM
Data Warehouses
Analytics
Customer Success
Custom (Webhook)
Three event ingestion paths — use the one that fits your setup
JavaScript Snippet
One script tag. Page views and clicks are captured automatically. Custom events fire with a single slm.track() call. Best for teams starting from scratch.
Server-side API
POST events from your backend with full schema control. The right choice for payment events, subscription changes, and other server-authoritative behaviors you don't want client-side.
Warehouse Connector
Read-only connection to your existing events table in BigQuery or Snowflake. No new tracking code. If your event data is already in the warehouse, this is the fastest path to your first audience.
Don't see your tool? There's a webhook destination.
Any HTTP endpoint can receive an audience sync payload from Segmentloom — profile additions, removals, and full membership lists. Use it for internal tools, custom CRM systems, or data pipelines we don't natively support yet. Available on the Growth plan.
Talk to us about your integrationNeed a destination we don't list?
We add integrations based on what our users are actually running. Tell us your destination and we'll tell you our timeline — or set you up with the webhook path in the meantime.