Use Case: Retargeting

Retarget users who almost converted — built from the events that prove it

viewed_pricing >= 2 in the last 14 days. trial_started = false. These users exist in your event stream right now. Segmentloom turns those behavioral conditions into a live Google Ads or Meta audience in under an hour — no data export, no engineering ticket.

Build this audience

Marketing analyst reviewing high-intent audience segments on a tablet with ad performance charts

The problem

Identifying high-intent abandoners takes 2 weeks of data engineering

You know the users you want to retarget. They hit your pricing page twice in the last week. They started a trial but never invited a teammate. They have all the behavioral signals of someone who's close.

But getting those events into a Google Ads custom audience requires a SQL export, a data engineer to write the query, a scheduled job to keep it fresh, and at minimum two weeks to get through the ticket queue. By then, the moment has passed.

The solution

What this audience looks like in Segmentloom

Segmentloom — High-Intent Retargeting Audience

Audience: High-Intent Trial Abandoners

viewed_pricing >= 2 in last 14 days

AND

trial_started = false

AND

plan != "paid"

3,400 matching profiles

Synced in < 1 hour · Updates daily

Expected outcomes

What changes when your retargeting audience is behavioral

First sync in under an hour

From event conditions to an active Google Ads Customer Match or Meta Custom Audience in one session. You see the matching profile count before anything goes live.

Cohort updates on a schedule

Users enter the audience when they hit the behavioral threshold and exit when they convert or the lookback window lapses. No manual refresh, no stale CSV.

Growth team owns the workflow

Condition changes, lookback window adjustments, new destination adds — all done in Segmentloom without a data engineering ticket. The data team's only involvement is the initial warehouse connection setup.

Relevant destinations

Retargeting syncs to

Google Ads

Syncs as a Customer Match audience. Applies to Search, Display, YouTube, and Performance Max campaigns.

Meta Ads

Syncs as a Custom Audience in your Meta Business account. Available for Facebook, Instagram, and Audience Network placements.

LinkedIn Ads

Syncs as a Matched Audience. Useful for B2B retargeting — especially retargeting free trial users by job title or company size.

Build this retargeting audience today

Your data is already there. Request access and we'll have your first audience synced in under an hour.

Request access Talk to the team